Naming a formation that keeps changing
One sandstone profile at Devil's Garden in Escalante, Utah, became Most Wanted Rock™—and a reminder that people rarely see the same thing twice.
Every UTAZNM design begins with an original photograph of a real place. At Devil's Garden in Escalante, Utah, a formation in warm sandstone caught Jennifer’s eye for how strongly it reads as a profile in silhouette.
The working name became Most Wanted Rock™—less a final verdict than an invitation. When Jennifer asked what people saw, answers ranged from faces and characters to memories, humor, and quiet associations no stock image could provoke.
That exchange is the heart of What Do You See?™: a real place, an original photograph, and room for your interpretation.
Join the conversation
