Most Wanted Rock™, Devil's Garden, Escalante, Utah · Original photograph by Jennifer
The question at the heart of UTAZNM
What Do You See?™
The same landscape can hold a hundred different stories. There is no answer to get right—only an invitation to look again.
One photograph · Many informal interpretations
A view became a conversation.
Jennifer shared an original photograph of Most Wanted Rock™ at Devil's Garden in Escalante, Utah, and asked one simple question. People paused, imagined, and answered from their own experience.
Nearly 2,500 people have shared what they see in UTAZNM's Most Wanted Rock™ photograph through in-person and public responses.
That exchange became UTAZNM’s distinctive way of turning a real place into something shared. The photograph stays rooted in where it came from. The interpretation stays open to you.
Try it for yourself
Look before you name it.
Give the image a little time. Let the place be a place first—then notice where your imagination goes.
- 01
Notice
Follow the line, shadow, weather, texture, and scale. What catches your eye first?
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Imagine
What shape, character, memory, or story begins to appear when you stay with it?
- 03
Share
Add your interpretation of Most Wanted Rock™ through the survey, or join the conversation on Instagram.
Your view belongs in the conversation
So—what do you see?
Share your interpretation of Most Wanted Rock™ in the survey, or join the public conversation on Instagram.